The Future of Work, Small and Independent Businesss
Our 2014 research continues to be focused on the future of work and the workplace, and what it means for small, micro and personal businesses. This is a broad area and we will be conducting research deep dives on key future of work trends.
We will also be updating and expanding on our corporate planning trends (demographic, social, economic, business and technology trends) in 2014. We do this every other year to support the strategic planning needs of our clients.
Our deep dives will include:
1. The Independent Worker: We are conducting a range of research activities on independent workers (freelancers, consultants, temps, etc.) in 2014. We are again partnering with MBO Partners on the 4th annual State of Independence surey and study. The 2013 study is available here.
We'll be conducting a series of workshops, roundtables and focus groups on the growing role independent workers are playing in the U.S. and global economies. We'll also be looking deeper at low and moderate income (LMI) independent workers in 2014.
2. Big Data: The rise of Big Data is fundamentally changing how industries are structured and work is done. 2014 will see us continue to build on our prior work exploring how Big Data will impact small business and consumers in the coming years. Click here for a copy of our New Data Democracy report, which was developed in partnership with Intuit and released in December of 2012.
3. Coworking: Our 2014 coworking related research will focus on how coworking facilities enhance and expand member networks and business opportunities.
4. Cities, New Localism and Freelancers: Social, demographic and technology trends are driving a rediscovery of local communities and all things local. We will continue examining how the new localism trend is impacting where and how we work. We'll also be looking at how cities can encourage and support independent workers and how they impact local economies.
5. Small and Artisan Manufacturing: We will continue our ongoing research on small and artisan manufacturing examining how new technologies, business models and marketing methods are impacting this sector.