Here’s a news flash for all of you out in Twitterland: Gen-Y doesn’t Tweet.
That’s right, GEN Y DOES NOT USE TWITTER!
A recent study done by the Participatory Marketing Network shows that only 22 percent of Gen Y uses twitter.
While many people believe that Twitter has incredible growth potential in the Gen Y demographic, I strongly disagree. It is my opinion that the Twitter craze will simply never catch on with Gen Y.
The fact of the matter is that Gen Y already has access to every feature that Twitter offers from other social media sources. If we truly feel that need to express our emotions in 180 words, we have text messaging and social networking websites (Facebook’s status updates were around before Twitter existed) that are more than capable of fulfilling our needs.
Furthermore, I just don’t feel that Twitter has the same appeal to my generation as it does to older people. Millenials grew up chatting on instant messenger and have communicated in short, choppy, and more or less nonsensical sentences for our entire lives. Therefore, we simply don’t get the same rush that Gen Xers and Baby Boomers do from communicating using shorthand phrases (My Mom is absolutely obsessed with using abbreviations and emoticons).
I think that the final reason that Gen Y will never adopt Twitter is because we quite frankly think that the whole concept is just a little bit rediculous. The idea of tweeting about what you had for breakfast this morning is just strange. Don’t get me wrong, Gen Y is all about having access to as much information as possible, but there are just some things that don’t need to be told to the entire world.
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