The NPD recently published a report entitled “A Look Into the Future of Eating”. The research looks at the future of the food industry and how it will be impacted by the changing tastes of modern consumers.
According to NPD, Gen Y will drive an enormous growth in Salty snacks, easy meals, center plate proteins, sweet snacks, and desserts. NPD projects that Gen Y will increase its consumption of these food groups by as much as 44% over the next decade.
To me, this is a very scary study for Gen Y. My generation is already the fattest ever, and none of the high-growth food groups are close to being healthy (a 34% spike in desserts? Really?)
The amazing thing to me about Gen Y and food is that we just don’t care what we put into our bodies. To me, this seems to go against everything that Gen Y stands for. Every other decision that we make in our lives is carefully researched and planned. We are the generation that spends hours researching products, often going so far as to research a company’s corporate responsibility plan before buying from them.
When it comes to food however, we prefer to choose ignorance. We won’t even take the time to flip over a box of Twinkies and see the thousands of Calories that they contain.
I don’t know who to blame for this alarming trend, but I know two things:
- Unless things magically change, Gen Y is doomed to be an obese, diabetic generation
2. It’s a great time to invest in Junk Food manufacturers. Get on the bandwagon early because Gen Y is wants to make you rich.
Comments