Gen Y Labs

  • An Emergent Research research blog, Gen Y Labs is focused on tracking and understanding the attitudes, social behaviors and technology use of generation Y (born 1982 - 2000).

About The Authors

  • Gen Y Labs is a group blog. Its contributors include teens, young adults, researchers from Emergent Research and Emergent Research affiliates. The founders of Gen Y Labs are Thomas King and Carolyn Ockels.

Emergent Research

  • Pawtrait20001 Emergent Research is a cross disciplinary research and consulting firm focused on the global intersections of social change, technology, marketing, and small business. Our primary research areas include: econmic decentralization and the growth of small business; Generation Y, the first digital generation; and the impact of the Internet and connective technologies on marketing and media. 
    Emergent Research is a cross disciplinary research firm focused on the global intersections of social change, technology, marketing, and small business. Our primary research areas include: Generation Y, the first digital generation; the impact of the Internet and connective technologies on marketing and media; and economic decentralization and the future of small business.
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shopping

February 04, 2007

Report on Shopping and Gen Y

Interactive marketing agency Resource Interactive released an excellent report on Gen Y (who they call "digital millennials") late last year.  The focus of the report is shopping, but it covers other areas of Gen Y behavior

Posted by on February 04, 2007 at 04:58 PM in shopping | | Comments (0) | TrackBack (0)