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  • Small Business Labs is the research blog for Emergent Research's ongoing project to identify, analyze and forecast the key social, business and technology trends driving the future of small business.

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  • EMERGENT RESEARCH is a cross-disciplinary research and consulting firm. We identify, analyze and forecast the sources and impacts of social and business change. Our focus areas are the global intersections of social and demographic shifts, technology, marketing and economic decentralization.

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  • The authors of Small Business Labs are Steve King, Carolyn Ockels and Anthony Townsend. Steve and Carolyn are partners at Emergent Research and research affiliates at the Institute for the Future. Anthony is a Research Director at the Institute for the Future. Steve, Carolyn and Anthony are co-authors of the Intuit Future of Small Business report series.

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August 28, 2007

Super Crunchers, Analytics and Small Business

Alex Pang at IFTF's Future Now blog has a post on a new book called "Super Crunchers"  by Yale econometrician and law professor Ian Ayers.  From the book's Amazon description:

"the recent creation of huge data sets allows knowledgeable individuals to make previously impossible predictions. He calls the data set analysts super crunchers and discusses the changes they're making to industries like medical diagnostics, air travel pricing, screenwriting and online dating services."

Yesterday's Wall Street Journal had several articles on the use of search engine optimization and other techniques by small businesses for raising online awareness.  Yet another example of data and analytics becoming important for small business.

Posted by sking on August 28, 2007 at 01:25 AM in analytical software |

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