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  • Small Business Labs is the research blog for Emergent Research's ongoing project to identify, analyze and forecast the key social, business and technology trends driving the future of small business.

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  • EMERGENT RESEARCH is a cross-disciplinary research and consulting firm. We identify, analyze and forecast the sources and impacts of social and business change. Our focus areas are the global intersections of social and demographic shifts, technology, marketing and economic decentralization.

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  • The authors of Small Business Labs are Steve King, Carolyn Ockels and Anthony Townsend. Steve and Carolyn are partners at Emergent Research and research affiliates at the Institute for the Future. Anthony is a Research Director at the Institute for the Future. Steve, Carolyn and Anthony are co-authors of the Intuit Future of Small Business report series.

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October 05, 2007

Nerd Values and Small Business

Interesting discussion on the coworking Google group (registration required) about whether or not coworking spaces should be for profit or non-profit.  The consensus of the group is that it doesn't really matter as long as the facility works. 

One of the interesting points discussed was "nerd values".  Key quote from group member Tara Hunt:

"Nerd values means..."Doing well by doing good." We don't think of ourselves as do-gooders or altruists. It's just that somehow we're trying our best to be run with some sense of moral compass even in a business environment that is growing."

Tara also points to an article where Craigslist founder Craig Newmark discusses nerd values. 

A theme that runs through our research is that values and life balance issues are extremely important to many entrepreneurs and small business owners - and a key reason they've chosen small business careers and entrepreneurship. I think Hunt's quote is a good one, and describes a much broader group of people than just nerds.

For more on coworking see this Business Week article or the coworking wiki.

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