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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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« European Car Companies Consider US Manufacturing | Main | US News On Best Careers - Small Business Owner Not One of Them »

January 04, 2008

Comments

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Matt McGee

Your comments on that Business Week article are a lot more measured than mine would be. I think it's one of the worst articles I've ever read. :)

In any case, I agree with what you've written here about the difficulty in applying such general statements to small business.

James Farquharson

Good posting. It truly is impossible to lump all small businesses like that. It really depends on what they do and what their plans for growth are. An agressive, internet based business (an IT recruiter for example) would be much more likely to use those tools and get good results than a commercial engineering firm for example.

steve

Certainly any internet based business is going to use some of these tools. I also think any knowledge based business or any small business that uses a computer and the Internet in any aspect of their work will also use some of them.

From the sound of the article the author seems to mostly be talking about larger small businesses. He mentions one spending $20,000 on a CRM system and others getting bogged down by antivirus and spam filters. This means the small businesses involved have to be large enough to use server based installed versions of these programs. It also means they have to be big enough for some form of IT support.

The author is an IT consultant specializing in CRM and other software. These guys get called in when things go wrong, so I'm sure he has lots of experience cleaning up failed IT projects. Seems to me though he is throwing the baby out with the bath water.

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