Their concept is Cube members and partners can work together to the greater benefit of all. They discuss both paid and barter relationships.
The way the Cube describes itself fits with the idea of a circular economy. From their website:
"Ideas, innovation, and community are at the heart of THECUBE’s coworking space. THECUBE is a fresh and modern designed space that offers its members more than just an office or hot desking.
Our coworking space brings together different industries to a create a space that is conducive of ideas and innovation. This diverse community and the process of Idea Engineeringgive THECUBE coworking space a great advantage over other office and hot desking spaces."
These concepts are, of course, not new to coworking. Community and working together is at the center of many coworking facilities. The Cube does, however, provide a new and interesting description - and term - for this.
The circular economy is also used for economic development that balances growth with sustainability. In many ways a nice overlap with coworking.