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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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« Generation X and Small Business | Main | The Next American Frontier - The Entrepreneurial Economy »

May 19, 2008


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Anita Campbell

So true, Steve, that social media is not for everyone.

Of course, if you view social media as giving you incremental reach to a certain percentage of your potential audience, and also for branding, then I think it has value.

The problem is, that once we find something that engages our attention, we get to thinking everyone is doing the same and it's hard to snap yourself out of that mentality.


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